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A floor activation was requested by returning clients- Into the Groove, along with a lounge to help differentiate the event in a frequently used space. I drew inspiration from the collective's newly developed neon light sign and included greenery to transform the space into a Tulum jungle styled venue.
I designed and framed the DJ booth with decor for a memorable focal point and created a conversation pit style lounge with benched, decor, and lighting that flowed throughout the space. The combination of the decor allowed for a cohesive jungle vibe and gave the event a distinctive and engaging experience. This project emphasized my skills in creative direction, brand integration, spatial design, and event production under time and budget constraints.